I'm pretty sure I know the reason: They aren't women.
Stay with me, this isn't a "girls like sparkly dresses and cutesy songs" thing. It's a lot deeper than that, and Disney deserves a lot of credit for finally tapping into the thing they've tapped into here.
In case you're part of the tiny population who doesn't know, I'll give you the short version (Spoilers... just in case): Elsa has a magical power to create snow and ice with her hands. She's young and can't control it, but she's told to hide it at all costs. Literally, all costs. She locks herself in her room, never speaking to anyone or doing anything because she's terrified of letting anyone see who she is or what she's capable of.
Eventually she cracks, putting on a dazzling display of power, creating life (sound familiar?), and proclaiming that she doesn't care what others are going to say.
Here's why I think men don't really see the power of this metaphor:
These men have never been told to pretend to be incapable.*
They've never been told that they'll be more attractive if they are helpless.
They've never been told that being smart is intimidating and nobody will want to date them if they're too smart.
They've never been told that their feelings are completely irrational and should be hidden at all costs. Yes, men are encouraged to appear "strong" and keep their "girly" feelings hidden... but that in and of itself should say something: Hide your girly feelings. Girly feelings are bad. Imagine if all your feelings are girly.
I've heard all these things. I've done all these things.
I've pretended not to know things because I didn't want to appear contrary, even though the guy I was talking to was so stupidly, epically wrong, it took actual physical self-control to restrain myself.
I've pretended to be totally helpless because I could tell the guy felt good about being able to "teach" me how to use a Dremel. I wanted him to associate good feeling with being with me, and so I pretended not to know what I was doing.
I've pretended not to know my way around a gym, a music store, or a mosh pit (I was an expert in all three).
I've pretended to be weaker, stupider and more vapid than you can imagine.
And it worked.
Every time, it worked. Every time I pretended to be weaker than I was, it drew more men to me**. Not creepy, rapey sort of men. Nice guys, the kind of guys you're willing to take home to mom. Every time I pretended to be stupid, people liked me more. Men and women both are much, much nicer whenever I pretend to not know answers and say "I just don't get it" or "I don't understand."
This is why FROZEN speaks to women on a level that most men can't understand. The lyrics to "Let it Go" speak very specifically to our experiences and every one of us has to have Elsa's breakthrough at some point. We all have to actively decide that we are going to be strong, smart, and not care if that means we're alone.
This is what Disney finally tapped into and this is why women are reacting to this movie more strongly than men are.
**I'm very lucky. My husband is not one of these guys. He knows what I'm capable of and he loves me for it. He knows how smart I am, how much I value learning, and he encourages me and is my partner in this. He's wickedly smart in his own right and isn't the slightest bit intimidated by a woman knowing the answer to a question he asks.
|Click the picture to be taken to the artist's site.|